SAN FRANCISCO — Before long, "user-generated content" won't refer only to media, but to just about anything: user-generated jeans, user-generated sports cars, user-generated breakfast meats. This is because setting up a company that designs, makes and globally sells physical products could become almost as easy as starting a blog — and the repercussions would be earthshaking.How tough can it be to beat General Motors at the car game these days? Anyway, wowzer -bring on the inventory-free global sourcing!
That's the future Amazon.com CEO Jeff Bezos hopes to set in motion with the company's new direction. If you tease out Bezos' plan, you get to a point where a high school cheerleader sitting at home with a laptop could theoretically harness computing power, design capabilities, manufacturing and distribution from around the world, and make and market a cute little pink hot rod that would compete against General Motors.
04 December 2006
Stand By For the Future
It's coming around in weird and mysterious and exciting ways.