14 November 2005

When Your Only Product is Hype . . .

. . . you will do anything to maintain the façade.

What will become of the ABC News motto, “More Americans get their news from ABC News than from any other source”? Because that carefully worded bit of corporate braggadocio relies on the fact that, when you combine the audience for ABC News’ television news, online news and radio news (there are 2,500 ABC Radio Affiliates), then you’ve got your audience supremacy.

In the event of a deal, Disney likely would structure it so that the company would end up owning half of the acquiring company and would keep running ABC News, which the radio division actually “buys” through a contract with the news division.

Hey, Mickey Mouse, besides you, who cares?

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