25 April 2009

John Delorean & Bunike Knutson Begin to Spin

The bell is tolling:

(GM) will preserve the GMC truck line and drop its 83-year-old Pontiac brand as part of a government-led recalibration of its business plan, people familiar with the decision said.

The Detroit automaker, which received an additional $2 billion in federal assistance on April 22, will keep the GMC, Chevrolet, Cadillac and Buick brands, after a review that included profitability with the Obama administration’s automotive task force, said the people, who asked not to be named because the decisions have not been announced.

GM may reveal next week the end of the make that produced the Grand Prix, Bonneville and Firebirds, they said.

There you have the first chapter of the Obama legacy; the death of Pontiac. Sure GM is complicit in these events, but if they'd just run the bankruptcy play, instead of tossing the key to the Oval Office, Pontiac could have survived.

“I hate to see these brands go, they are a part of the American experience,” said John Wolkonowicz, a forecaster and auto historian at IHS Global Insight Inc. in Lexington,
Massachusetts. “Pontiac was the first real muscle car and the government doesn’t want muscle cars,” favoring fuel-efficient models, Wolkonowicz said. “I’m sad to see this brand go, it’s truly iconic.”
Wouldn't it be amazing if Pontiac went to the chopping block (as opposed to GMC or Buick) because it represented muscle cars and whatever soulless, bean-counting Obama toadies, who are now calling the shots at GM, are predisposed to loathe any non-appliance automobile and used only that bias in making this decision?

1 comment:

Tim said...

I've never been a GM fan, but I am a car fan and I, for one, will miss the Poncho brand. Just like Plymouth and Oldsmobile before, they will join the ranks of the dead car marques. I suspect that before long, Buick and Mercury will join the others. I'm just sad they couldn't have just declared bankruptcy and have had done with all their overhead.