The Great and Wise Yogi

And you thought he wasn't telling you a thing.

Yogi: “You can’t think and hit at the same time.”

Translation: Don’t create and evaluate ideas simultaneously. Idea generation is a right brain activity. Evaluation is a left brain activity. One short circuits the other. Write lots of headlines and copy ideas first. Later, evaluate and choose the best. Separating these two activities produces better results and often saves time.